about this project
Developed for the California Institute of the Arts Specialization, Myst is a modern fragrance brand inspired by manifestation and ritual. Myst perfumes are specially charged with intentions for love, luck, abundance, and the like, blending mysticism with a contemporary, fashion-forward identity. The visual identity uses a modular system of symbolic marks, with each intention represented by its own unique symbol. The ornamental details, refined typography, and rich jewel tones draw from occult symbolism and vintage perfume design, reinterpreting these influences through a polished, contemporary lens.
process & references
Explored how manifestation, ritual, and occult symbolism could translate into a contemporary fragrance identity, drawing references from vintage perfume packaging, mystical iconography, ornamental details, and jewel-toned palettes. Developed a modular system of symbolic marks for each intention, then extended the system through typography, color, packaging, and supporting graphic applications.
color palette
click a swatch to copy its hex