about this project
Brand identity and packaging design developed for PROBIO 24, a daily probiotic system structured around two complementary formulations: AM / START and PM / REST. The project spans logo and wordmark design, typography, visual systems, packaging, and digital and print collateral, establishing a cohesive identity that differentiates the morning and evening formulations while maintaining a unified brand system.
process & references
Explored how the AM / START and PM / REST formulations could be differentiated within a single visual system through color, typography, ingredient references, and graphic elements. Yuzu and ginger as represented by orange and blueberry and lavender as represented by teal informed the respective visual directions, while packaging structures, product hierarchy, and supporting graphic applications were developed across digital and print collateral.
color palette
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