about this project
Architectural boards and presentation slides for KalyeKultura, a proposed jeepney and urban arts complex in Cubao showcasing jeepney art, history, culture, and contemporary street art. The visual system draws from Cubao’s urban character through muted, weathered backgrounds paired with teal, orange, yellow, red, and brown accents. Wide industrial typefaces and jeepney-inspired lettering reinforce the project’s Filipino urban aesthetic.
process & references
Explored how Cubao’s urban character, jeepney graphics, street art, and Filipino visual culture could translate into a cohesive graphic language for the architectural presentation, using weathered textures, industrial typography, and jeepney-inspired lettering to reinforce the project’s urban identity.
color palette
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